Thursday, May 25, 2017

Bay Area Performing Arts 2017 Summer Events

DANCE:


Where: ODC Theater, San Francisco
When:  June 2-10

Now in its sixth year, the Walking Distance Dance Festival features premieres by Bay Area artists.  This year, they feature performances by The Foundry, FACT/SF, Fauxnique, and tinypistol over the course of two weeks. A great primer for the renowned Bay Area dance community hailed for its innovation and talented core of choreographers, dancers, and production artists. ODC Theater is intimate, comfortable and does not have a bad seat in the house. A great way to spend a Friday or Saturday evening in the Mission District. Go on a date with friends or a sweetheart, grab some dinner and drinks, and enjoy some cutting-edge performances!




Where: Paradise Ridge Winery, Santa Rosa
When: June 18, 5-7pm

Join the MJDC for a special performance designed specifically for the sculptures within an exhibition of sculpture “Geometric Expressions: Ten Years of Voigt Family Sculpture” at Paradise Ridge Winery. Check the MJDC website for the latest information. Wine and hos d’ oeuvres will be served and tickets are guaranteed to sell out.

FILM/THEATER:



Where: San Francisco International Arts Festival, Cowell Theater
When:  June 2-3

A work for shadow theater, dance, voice, and Balinese gamelan that paints a story of a mythic tyrant whose arrogance poisons the rivers of knowledge, arts, and culture, casting the world into chaos. Saraswati, the goddess of arts, language, and learning fights a magnificent battle to restore balance. Balinese artists Dewa Berata and Emiko Saraswati Susilo work together with Larry Reed to lead 35 performers in a collaboration that is culturally specific yet globally resonant—a work that seeks a path to heal the wounds of a fractured humanity.




Where:  Custom Made Theatre, San Francisco
When:  July 14-23

The Bay Area Playwrights Festival has been going strong for more than 40 years! The festival is one of the few opportunities that the general public is able to get an early glimpse of the original voices and new works that the Playwrights Foundation is incubating. Over two weekends you are able to see six outstanding new plays and, if you are lucky, witness a legacy in the making.




Where:  Various locations in Pleasanton, Cupertino, Redwood City and San Francisco
When:  July 1-October 1
FREE EVENT!!

To mark its 35th year as the Bay Area’s beloved provider of free and inviting Shakespeare performances and education programs, SF Shakes will present Hamlet for the first time at Free Shakespeare in the Park. The play, about the questionable succession of King Claudius to the throne, speaks strongly about disenfranchisement, frustration, and the need for action during troubled times. “To be or not to be…” dear colleagues? There is no excuse not to given the 32 performances throughout the Bay Area are free, family, and dog-friendly.




Where:  Various locations in Oakland and San Francisco
When: June 15-25

Frameline Film Festival is first and oldest film festival devoted to lesbian, gay, bisexual, transgender, and queer programming. Films are well curated and screened at theaters in San Francisco and Oakland. Two standouts in the 2017 line-up include “I Dream in Another Language” about a 50-year feud between two of the last speakers of a dying indigenous language (in Spanish with English subtitles and winner of the Audience Award at Sundance). The other is “After Louie” about a survivor from the early years of HIV/AIDS, played by the always beguiling Alan Cumming (pictured).




Where:  Brava Theatre, San Francisco
When:  June 9-11
FREE EVENT!!

At their 13th annual San Francisco International Queen Women of Color Film Festival, they screen films created through their programs, in addition to films by independent filmmakers from around the world.  It is unlike any other film screening you’ve been to.  A theater full of friends and family who are gathering to not only watch a film together, but to experience something new, to think differently, build community, and to participate in deep, lasting social change.

MUSIC:


Sigmund Stern Grove, San Francisco
Every Sunday at 2pm, June 25-August 7th
FREE EVENT!!

This concert series is presented at an outdoor venue located in a magnificent grove of trees. It has a classically Northern California ambiance. This year’s diverse lineup includes Mavis Staples, Fantastic Negrito, Los Angeles Azules, Amadou & Mariam, WAR, and Brazilian Girls. Bring a blanket, picnic on the grass and enjoy some great music. Perfect summertime fun!




Where:  SFJAZZ Center, Joe Henderson Lab
When: July 22 at 7pm and 8:30pm

Mariachi Flor de Toloache is a risk taking, genre-bending, all-women mariachi group, the first and only of its kind from New York City. With multiple influences and mariachi swagger, the music is a fresh take on traditional Mexican music. SF Jazz is a Bay Area arts and culture cornerstone with a year-round diverse lineup of world-class performers from around the globe. Not a mariachi fan? Check out SF Jazz’s website and we’re sure you’ll find something to spark your interest. The theater is medium sized, comfortable and there is not a bad seat in the house. Lots of good restaurants to choose from in the vicinity.




Where: Oakland Museum of California
When: Every Friday night, 5-10pm

Enjoy spring and summer with Friday Nights @ OMCA, an evening of local music, food, art, and culture! Friday Nights @ OMCA is open an extra hour later this spring and summer and expands onto Oak Street, adding five more food trucks to help quench your thirst for delicious local cuisine. Savor California beer, wine, and non-alcoholic beverages around the Koi Pond at the Blue Oak beer garden. Enjoy half-price admission, live music, hands-on activities for kids, a pop-up art market in the Redwood Burl area, and extended OMCA Store hours. Get a taste of the hottest in Bay Area culture and food at Friday Nights @ OMCA!




Where:  Mountain View Center for Performing Arts
When:  June 7– July 9

Following his triumph as Irving Berlin, the brilliant Hershey Felder now brings Ludwig van Beethoven to life through the eyes of a Viennese Doctor who as a boy spent Beethoven’s last years by the Maestro’s side. Featuring some of the composer’s greatest works, from the “Moonlight Sonata” to the “9th Symphony” and the “Emperor Concerto,” this intense, illuminating, and unforgettable journey through time will immerse you.




Where:  St Cyprian’s Church, San Francisco
When:  June 24 from 8-10pm

Notes Against the Ban features the music of the seven Muslim countries banned from traveling to the United States in January 27th’s Executive Order #13769.  The songs may be religious, secular or folk, but in every case will showcase the most-loved, most typical music from each country -- the music that makes people think of home. Performed by internationally renowned and local musicians, the concert will express the complexity and many cultural layers of the seven countries  Libya, Yemen, Iran, Syria, Iraq, Somalia, and Sudan-- with music acting as an ambassador from these countries to our own.



Where: Plaza de César Chavez Park in downtown San Jose
When:  August 11-13

San Jose Jazz Summer Fest 2017 returns for its 28th festival season from Friday, August 11 through Sunday, August 13 in and around Plaza de César Chavez Park in downtown San Jose. A showcase for jazz, blues, funk, R&B, salsa and related genres, SJZ Summer Fest is also nationally recognized as one of the biggest Latin festivals in the country. A standout summer destination for music lovers, concert-goers and families alike, the three-day event features 120+ performances on 10 stages, attracting tens of thousands of visitors to downtown throughout the weekend.




Where:  AT&T Park
When: June 30 at 7:30pm
FREE EVENT!!

The San Francisco Opera and the San Francisco Giants invite you to Opera at the Ballpark.  This free performance of Mozart’s Don Giovanni will be simulcast live from the War Memorial Opera House.  Join 30,000 fellow attendees for an unforgettable evening of opera – and garlic fries – under the stars!



Friday, February 17, 2017

February Art Exhibitions in Silicon Valley


Anderson Collection at Stanford University
FREE admission

Current Exhibitions:
Nick Cave through August 14, 2017

Highlights:





Cantor Arts Center at Stanford University
FREE admission

Current Exhibitions:
The Conjured Life: The Legacy of Surrealism through April 3, 2017
The Wonder of Everyday Life: Dutch Golden Age Prints through March 20, 2017

Upcoming Exhibitions:
The Eye and the Sky: Trevor Paglen in the Cantor Collection March 15, 2017- August 31, 2017

Highlights:






Euphrat Museum of Art at De Anza College
FREE admission

Current Exhibitions:
Justice for All? through March 23, 2017

Highlights:









The New Museum Los Gatos
$10 general admission

Current Exhibitions:
A Visible Journey in Time: Los Gatos History Project through April 9, 2017
McMoons:  How a Band of Scientists Saved Lunar Image History through May 14, 2017
Making Contact: SETI Artists in Residence through March 5, 2017
Cement Prairie: The History and Legacy of the 1952 American Indian Urban Relocation Program through June 25, 2017
Back From Extinction: Muwekma Ohlone's Heritage, History and Legacy through June 25, 2017
A Call to Collect through June 4, 2017

Upcoming Exhibitions:
Abstracts from Life March 23, 2017- September 10, 2017

Highlights:









San Jose Museum of Art 
$10 general admission

Current Exhibitions:
Beauty-Cooper Hewitt Design Triennial  through February 19, 2017
Your Mind, This Moment: Art and the Practice of Attention through August 27, 2017
Life and Labor: The Photographs of Milton Rogovin through March 19, 2017
Koret Family Gallery:  Art and Science through May 21, 2017

Upcoming Exhibitions:
Diana Al-Hadid: Liquid City February 24, 2017- September 24, 2017

Highlights:







Triton Museum of Art
FREE admission

Current Exhibitions:
Doug Glovaski through May 7, 2017

Upcoming Exhibitions:
Unlikely Elements: The Rhythm of Repetition by Bill Gould February 25, 2017- May 7, 2017

Highlights:









Sunday, February 12, 2017

Montalvo Arts Center Garden Walk


With all of this rain we've had in Northern California this past week, it's nice to go outside and enjoy the sun.  Today, I packed up some onigiri (Japanese rice balls) and green tea and went for a picnic and walk at Montalvo Arts Center in Saratoga.  Their grounds and gardens are free, so it's a great place to go on a self-guided sculpture tour or hike.  After a week of rain, their trails were a little too muddy today, so I sticked to their 1.5 acre Great Lawn and and Italianate Garden.  This place is dog and kid friendly, so bring your little ones and enjoy the outdoor public arts.







Andalucia, presented by the Flamenco Society of San Jose



Last night's performance of Andalucia at the Mountain View Center for Performing Arts has me now a big fan of the Flamenco Society of San Jose.  Andalucia begins with Manuel Valencia on the guitar.  He plays slowly, beautifully.  His fingerpicking made me wish I never gave up the acoustic guitar.  (By now, I would've been halfway decent).  Manuel is then joined by percussionist Luis Carrasco, on his cajon, a wooden box whose sounds are deep, yet also reminiscent of a snare.  The pace quickens, and enters singer Lela Soto Sordera and dancer Antonio Molina "El Chorro."  At this point, the audience is enchanted.  Lela's strong voice commands attention, while Antonio's moves are electrifying.  For those who missed this memorable performance, there will be a second showing tonight (February 12th) at the La Pena Cultural Center (if not already sold out).



Friday, February 10, 2017

Lunar New Year Celebration at the SF Symphony



This past weekend I attended the Lunar New Year celebration at the San Francisco Symphony.  There was an anti-Trump/no wall protest going on at Civic Center that afternoon, so it was an interesting mix of emotions in the streets.  The Lunar Celebration was festive with plenty of opportunities to take pictures with a giant laughing Buddha, colorful dragons and beauty queens. Many were dressed in red, some were dressed in Chinese silk outfits.  I think I was the only person there who looked like I was at a business meeting.  Mei-Ann Chen was the conductor.  She was funny, lively, and perfect for the captive audience eager to learn more about Eastern cultures.  San Francisco native, Amos Yang, beautifully played the cello.  Tang Jun Qian, also known for her work in Crouching Tiger Hidden Dragon, played the dizi, a traditional bamboo flute.  Overall, the performance was fun and interactive with dancing dragons and opportunities to sing along to gong xi gong xi.

Saturday, August 18, 2012

SFMOMA: Major Gifts Fundraising Analysis

As an art history geek, the San Francisco Museum of Modern Art (SFMOMA) is one of my favorite Nonprofit Organization to case study.  Founded in 1935, the SFMOMA is one of the first museums on the West Coast dedicated to modern and contemporary art.  Today, 77 years since its founding, the museum is still strong with almost 400 employees, 267 volunteers, 40,357 members, and over 28,666 works in their collection (sfmoma.org).  In their 2009 IRS 990 form, they reported over $41 million received in contributions and grants, doubling that of competing art museums in San Francisco, such as the Asian Art Museum (guidestar.org).

The SFMOMA.org website is visually appealing and accessible through a mobile and main site, users can easily to navigate through their content and find information on exhibitions, programs, projects, and events.  SFMOMA.org is actually one of the first museums websites launched in 1995. 

Assessing their website, I was impressed by all the content provided.  For example, their Annual Report is readily available in their about section, and there is even an iPad application for those who wish to download it onto their tablet (sfmoma.org).

For individuals wishing to donate to the museum, there is a get involved link that directs users to support SFMOMA, from there users can gain information on their various levels and methods of giving.  I was a little disappointed that there is not a convenient donate now link, instead users have to create an account with SFMOMA. While they might lose a few impatient users because of this, having users create an online account is an excellent way to keep track of donors for future solicitation.

Consistent with Kim Klein’s chapter on Building Major Gifts Programs, the SFMOMA’s major gifts program is determined by the size of the gift (Klein 279-292).  There are two donor support levels: Artist’s Circle and Director’s circle.  The Artist’s Circle is comprised of gifts ranging from $1,500-14,999.
The benefits of joining the Artist’s Circle include:

Meeting with artists
After hours exhibition tours
Travel opportunities with curators to places such as Chicago, New York, and DC
Visiting private bay area collections
Those interested in joining the Artist’s Circle must contact Alexis Miller, Assistant Director of Individual Giving.
   
Individuals who want to give more than $14,999 can join the Director’s Circle.  Members of the Director’s Circle enjoy benefits such as:

Recognition on the donor’s wall
Unlimited free admission
Priority consideration for facilities rentals
Catalogs for major exhibitions
Behind the scenes tours of private art collections
Annual black-tie dinner
Exclusive travel opportunities to places such as China, France, Japan, and Venice
Conversation and Cocktails with the Museum Director, Neal Benezra
Priority invitations to  select museum events including, annual artist salon, lecture series, galas, and Bay Area Treasure Award luncheon

Individuals interested in becoming part of the Director’s Circle must contact Jonathan Peterson, Director of Development.  Peterson has been SFMOMA’s Director of Development since January 2011.  His experience in Nonprofit Arts Development is extensive, previously serving as Deputy Director for the San Francisco Opera, Vice President of Development and Community Engagement for the New World Symphony in Miami Beach, Associate  Director of Development for the Chicago Symphony Orchestra, and Annual Fund Manager for the Indianapolis Symphony Orchestra.  At the SFMOMA, he is responsible for the annual support from individuals, corporations, and foundations, while also providing strategic leadership in developing philanthropic relationships throughout the bay area (sfmoma.org).
   
The Asian Art Museum is another San Francisco-based art museum that competes with the SFMOMA.  Their website layout asianart.org is similar to SFMOMA.org and provides users with a lot of information on how to make a donation.  In their support section, I enjoyed their summary chart provided prospective donors with a list donor’s goals, methods of donations, and benefits received from their donation.  Regrettably, I did not find their Annual Report anywhere on the website (asianart.org).
   
Unlike the SFMOMA, their major gifts program is comprised of donors who contribute $3,000 or more annually.  There are two donor support levels: Jade Circle and Avery Brundage Circle.  The Jade Circle’s gifts range from $3,000-24,999.  Benefits of joining the Jade Circle include:

Invitations to special openings, lectures, and programs
Consular Corps receptions
National and International travel opportunities
Access to the Peterson Room (a private lounge)
   
For individuals making contributions of $25,000 or more, there is the Avery Brundage Circle, named in honor of the museum’s founding benefactor.  Benefits of being in the Avery Brundage Circle include:

($25,000-49,999 contributions)
Recognition as an exhibition sponsor
Copies of selected exhibition catalogs
Invitation to Avery Brundage Circle dinner and receptions
($50,000-99,999 contributions)
Lunch with the Director
Access to facilities to host private receptions
Private exhibition previews
($100,000+ contributions)
Customized  benefits

Individuals interested in joining the Jade or Avery Brundage Circle must contact Liz Bacchetti, Deputy Development Director for Individual Gifts.  Bacchetti has been involved in development for 25 years, as Deputy Development Director, she is responsible for museum membership, special events, information systems, and planned giving.  Before working with the Asian Art Museum, she was Associate Director at Colorado Association of Nonprofit Organizations, and Director at High Museum at Georgia Pacific Center.
   
Compared to the Asian Arts Museum, the SFMOMA’s vision is of a much larger scale.  In May 2010, they revealed an Expansion Project that will increase their exhibition facilities by 120,000 square feet and hold three times more work.  Their projected budget for this plan is $555 million, and so far they raised $437 million in pledges and $100 million in endowments.  Their ability to raise over $500 million in 2 years is impressive.  Consistent with Kim Klein’s section on Apportionment of Gifts (Klein 282), their 2010 Annual Report reveals that they have a smaller number, 18 donors, with gifts of $100,000 or more, the majority of their gifts are $1,500-2,499 with 300 donors (sfmoma.org). As a Bay Area resident, I look forward to seeing SFMOMA’s groundbreaking in 2013, and their opening in 2016, hopefully by then I will be somehow directly involved with this great institution.

Works Cited
Asian Art Museum website www.asianart.org
Guidestar website www.guidestar.org
Klein, Kim.  (2011).  Fundraising for Social Change.  6th Edition, Jossey Bass.
SFMOMA website www.sfmoma.org

Tides: Marketing Analysis

Abstract:
Tides Center is a nonprofit organization focused on social change through fiscal sponsorship and donor advised funds.  Fiscally sponsored nonprofit organizations, also  known as Projects receive services that include: financial management, human resource management, and risk management.  Projects such as Global Community Monitor use social marketing techniques to change public opinion about industrial operations that pollute neighboring areas, and generate community action against industrial toxic pollution.

About Tides:
The Tides Center is a San Francisco based independent 501 c(3) nonprofit organization founded in 1996 by the Tides Foundation in an effort to oversea projects once handled by the Tides Foundation Projects Program.  Tides Center’s mission is to partner with individuals, nonprofits, and donors to implement programs that accelerate positive social change, this includes programs and activities that create and promote a healthy society, one which is founded on principles of social justice, broadly shared economic opportunity, a robust democratic process, and sustainable environmental practices.  Tides Center believes healthy societies rely fundamentally on respect for individual rights, the vitality of communities, and celebration of diversity.  Tides  Center supports over 300 projects in forty states and twelve countries (http://www.tidescenter.org/about-us/index.html). 

Target Public and Positioning:
Tides Center uses market segmentation to attract an input public, or individual donors, and consuming public of start up organizations working towards social change.  By focusing on social change in their mission, the Tides Center is able to position itself as a social-minded organization.  Other ways the Tides Center differentiates from other nonprofit organizations is through their 4P marketing mix that includes: their product, offering fiscal sponsorship and donor advisement, their place, being accessible to individuals and groups locally in the Bay Area and nationally, their promotion, through the various projects they  sponsor, and price, charging sponsored projects 9% of their annual revenue.  Tides Center implements a needs-center orientation by upholding their social-minded mission focus, while at the same time centering on the needs and wants of their target publics.  Willa Seldon, former Tides Center Executive Director, believes Tides Center success is due to their concentration on infrastructure and partnership with various nonprofit organizations (http://foundationcenter.org/pnd/newsmakers/nwsmkr.jhtml?id=88800018).
    Tides Center brands itself as being  the nations leading fiscal sponsor providing innovative technology and efficient infrastructure.  Other fiscal sponsors in the Bay Area, such as Aspiration and Community Initiatives, offer similar administrative services to nonprofits at a cost of around 10-15% of the organizations revenue.  Unlike Tides Center, these competing fiscal sponsors do not require the sponsored organization to work in areas that affect social change (http://www.aspirationtech.org/consulting/fiscal_sponsorship, http://www.communityin.org/apply-for-sponsorship.html).

Unique Value Proposition:
Through Unique Value Proposition, the Tides Center exemplifies how donors and nonprofits will benefit from the services offered.  Philanthropic services include donor advised funds, family giving, and philanthropic advice.  Donor advised funds focuses on donor benefits, as donors are able to recommend how their money is to be utilized.  Donations are tax-deductible and anonymous, if desired. 
Critics

The anonymity of the funds received by the Tides Center has raised controversy. As some websites suggest, there should be a paper trail for donors and their suggested projects.  Activistscash.com, for example, accuses the Tides Center and Tides Foundation of money laundering, stating that Tides obscures their funding sources, allowing large public charities such as Pew Charitable Trusts, and the Heinz Endowment to indirectly fund projects in which they do not want to be publicly identified with (http://activistcash.com/organization_overview.cfm/o/225-tides-foundation--tides-center).  In a similar article, Western Journalism-Who Funds the Radical Left in America,  writer Steven Baldwin claims, the social-minded agenda of Tides is dedicated to “destroying the American way of life” that includes, the “Christian-based culture and a free enterprise system“.  To prove his point, Baldwin lists various Tides-supported groups that are allegedly environmental extremists such as the Ruckus Society, pro-terrorists (Iraq Peace Fund), pro-Islamic (Council for American Islamic Relations), radical legal groups (The National Lawyers Guild), and voter fraud groups (ACORN) (http://www.westernjournalism.com/?page_id=3107).

Financials
Whether or not Tides Center actively supports “radical leftists groups” is arguable, however, to ensure financial clarity, Tides Center’s IRS 990 forms are available on their website listing the assets, receipts, and expenditures.  In 2008, their revenue totaled $97,956,171 with $88,985,021 coming from contributions and grants, and $7,333,213 from program service costs. $232,916 was used towards professional fundraising fees.  Tides Center provides the names and amounts of each grant, however, the purpose of the received funds is often listed as “general support” (http://www.westernjournalism.com/?page_id=3107).

Projects
Groups interested in gaining fiscal sponsorship through Tides Center must work on issues that include: civic engagement, community development, economic opportunity, education/training, environmental sustainability, health services/health care reform, housing/homelessness, human rights, human services/social services, international development, social justice, sustainable food and agriculture, violence prevention, and youth development and organizing.   (http://www.tidescenter.org/become-a-project/index.html).  Along with working on the issues above, interested groups must have $100,000 in confirmed funding and a minimum first-year operating budget of $200,000 in order to be eligible for fiscal sponsorship.  The fee for eligible groups is 9% of their annual revenue, 15% if the income is from Government sources, and 6% if their revenue is over $1 million (http://www.tidescenter.org/become-a-project/index.html). 

Fiscal Sponsorship Services:
As a Tides Center Project, groups receive the following services: 
Financial management that includes online donations, bookkeeping, general ledger, financial reporting, and compliance.  

Grants management of Foundation and Government grants. 
Human Resource management that includes employment administration, benefits administration, risk management, compliance, and Human Resource policy development. 
Risk Management that includes liability management and government compliance. 
Payroll management of payroll processing, tax deposits, and filings.  Project relations that include, staff expertise, thorough communications, learning and networking  opportunities, and capacity building. 
Advisory Board Consultation that consists of  year-round consultations, new project assessments, Governance and Guidelines Handbook, training, managing conflicts of interest, annual review and goal setting.
(http://www.tidescenter.org/programs-services/services/index.html)

Partners:
Tides Center prides itself on their expert staff  and partners to provide services to its projects.  Service partners consists of Boardsource, a nonprofit that helps other nonprofit boards through consulting practice, publications, and membership programs.  Foundation Center, a resource for organized philanthropy.  Give Something Back, an office supply company that uses cause-related marketing by donating a portion of their net profits to community groups concerning the environment, public health, arts and culture, human services, and education.  Groundspring.org a nonprofit that uses internet technology to assist other nonprofits with fundraising and donor management.  Techsoup a software product philanthropy service for nonprofits (http://www.tidescenter.org/programs-services/service-partnerships/index.html).
Board
The Tides Center Board is responsible for all legal and fiduciary aspects of Tides Center Projects and employees.  This includes: taxation, audit, whistle blower policy, conflict of interest disclosure policies, compliance issues, regulator issues, policies and procedures (http://www.tidescenter.org/about-us/board-of-directors/board-of-directors/index.html).  In most cases, the Board is not actively involved with Projects.  Projects are instead directed by an Advisory Board.

Program Director
Tides Center Projects are managed by the Program Director, who is in charge of overall programmatic operations, fundraising and financial sustainability, and supervision of project employees and volunteers (http://www.tidescenter.org/become-a-project/frequently-asked-questions/index.html).

Global Community Monitor:
Tides Center promotes itself through the numerous projects they sponsor.  Sponsored projects often employ social marketing techniques to gain public and media attention to  influence and create social change.  Global Community Monitor (GCM), for example, is a Tides Center project that focuses on environmental sustainability and justice.  GCM’s mission is to empower communities affected by industrial pollution and toxics, to recreate a healthy and sustainable environment.  GCM’s target public is individuals living in polluted communities near industrial operations, also referred as industrial fence-line neighbors.  GCM provides these communities with technical assistance and training to monitor, record, and confront continuing industrial pollution.  This includes makeshift air monitoring devices.  Consistent with the social marketing mix method, GCM ultimately wants the target public to hold industrial operations accountable for their unsafe environmental practices, this is their product.  Clean, unpolluted communities is their price and perceived benefits.  The communities living near these industrial operations is their place.  The data collected by the target public often attract media attention that, in turn, attracts policy makers.  Gabriel Meyers, a former Project Coordinator with GCM, worked on a campaign targeting Pacific Steel Castings (PSC) in West Berkeley, California in an effort that established a coalition of neighbors near PSC in the West Berkeley, Albany, and Kensington area, the Healthy Air Coalition.  Through a massive door knocking campaign to raise public awareness and conduct outreach about PSC’s toxic pollution. Through Meyers’ efforts at the door, he was able to mobilize community members to form the Healthy Air Coalition.  Together with GCM, the Healthy Air Coalition, and another environmental justice nonprofit: Green Action,  they demanded clean air and mobilized to take action for environmental justice for the West Berkeley, Albany, and Kensington area.  Similar efforts by GCM gained mainstream media attention from Newsweek writer Anna Kuchment, who featured West Oakland high school students who used monitoring tools supplied by GCM to test the air quality outside their campus, and found high levels of heavy metals such as lead and nickel.  Articles such as Kuchment’s attracted further attention from Bay Area neighbors and the city council.  The efforts of GCM and Bay Area neighbors were able to influence the public opinion of holding polluting industries accountable for their unsafe actions by demanding a change in their toxic use reduction.

Conclusion:
Tides Center’s clear sense of their social-minded mission is present in the services offered to fiscally sponsored groups and donors.  Their attentiveness to all publics that include, donors, staff, partners, and clients, allow Tides Center to become one of the leading fiscal sponsors in the Nation with over $90 million in revenue.

Additional Sources
Interview with Gabriel Meyers, Former Global Community Monitor Project Coordinator